Buffy is Slaying the Baking Isle

Talking Organic with Sarah Michelle Gellar

With celebrities rushing to invest in organic food companies these days, Sarah  Michelle Gellar truly stands alone. This long-time Hollywood actress isn’t writing a check, fading into the background and hoping for a payout several years down the line. Sarah is helping to run and is playing an active role in building one of the hottest organic food brands in the industry. Along with her two other co-founders, CEO Galit Laibow and COO Greg Fleishman, "Foodstirs,” data-wplink-url-error=”true”>the best organic and Biodynamic ingredients available.In addition to her acting career and responsibilities at Stirring up Fun with Food: Over 115 Simple, Delicious Ways to be Creative in the Kitchen, her #1 best-selling book. Organized by the month, Stirring up Fun with Food succeeds because of its approach — providing engaging “food-crafting” ideas that help kids develop self-confidence, creative thinking, and even math skills in the kitchen.

I recently caught up with Sarah Michelle Gellar, and as you can imagine, we talked about all things organic.

How and when did you first start eating organic food?

I’ve always been fairly conscious of the foods I eat, having children deepened my commitment to a completely organic lifestyle. As a mom, I want to give my kids the purest, highest quality food possible. Organic and even Biodynamic make this possible.


click here for Foodstirs


Before you launched Foodstirs, what did you feel was missing in the marketplace? What was the moment when you knew you had a viable idea?

There were no accessibly priced mixes that offered convenience, from-scratch taste, and made from the purest, most conscious ingredients available.  Hence, we created Foodstirs to solve this problem that parents and anyone who is into clean baking had.

Many people may have the perception that as a busy actress, you are simply the face of the brand. However, that is absolutely not the case.

I came aboard with the intent of doing more than being the company spokesperson. I have a set of accountabilities that are the same as any other co-founder of a food company. As the chief brand officer, the main areas I focus on are anything related to the marketing, communications, and design of the brand.

A typical day has me planning our partnership promotions, social media content, and innovating recipes with our in-house chef for selling online or at retail. Plus, as a co-founder, I am involved in every aspect of the business, including our many retail sales presentations and fundraising efforts.

 

The best part about being organic food entrepreneur is……

That lovely “feel good” feeling that comes from knowing we are truly making a positive impact on the food system and the way people eat. There is no better email to get than one from a consumer who says we helped them throw a fantastic birthday party using one of our mixes.

If you have children and are looking to get them more engaged in the kitchen, be sure to check out Sarah Michelle Gellar’s new book Stirring up Fun with Food.

 

 

 

 

 

 

 

 

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