From the valley of the Jolly…

Is ‘cauliflower rice’ going mainstream? Green Giant hopes so

2cauliflower-rice AP Food Industry Writer

Cauliflower is white like rice and can apparently mimic its taste, too.

Swapping out the rice and potatoes in dishes with chopped-up cauliflower gained traction with followers of the Paleo diet and others mindful of their carbs. Now, several companies are trying to take advantage of the trend. Trader Joe’s began selling frozen “Riced Cauliflower” last year and a fresh version this year.
 

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