Thrive, with about 150,000 members and about 20,000 new paying members a month, is approaching a $100 million run rate after launching the site at the end of 2014. Every order over $50 receives free shipping, with 90% of the company’s orders hitting that threshold.
Like Costco or other warehouse clubs, Thrive Market is membership based. Thrive members purchase a membership for $59.95 per year. That’s just $5 per month, if you break it down. With a Thrive Market membership comes access to more than 3,000 of the top organic, non-GMO, healthy products. You can simply browse the website, fill your cart with whatever products you like, and have your order shipped directly to your home.
If the membership fee seems like a big commitment, never fear: Everyone can try out Thrive Market with a free one-month trial before you start paying the annual fee.
This membership model is a key part of the business model. There’s strength in numbers — in other words, Thrive Market’s buying power, and the ability to get great deals, increases as membership increases.
But your Thrive Market membership fee has an even more important function. For every paying member who joins, Thrive Market will donate one free membership to a family in need. This social mission fits into Thrive Market’s larger goal — making healthy food accessible for everyone.
Low-income families are most likely to eat unhealthy diets and suffer the long-term health consequences of those choices. Thrive Market is on a mission to make access to healthier choices easier — especially for those that have very little discretionary income, and are often forced to buy the cheapest food that isn’t always the most nutritious. I would much rather support a socially conscious company than an enormous corporation.
Not convinced yet? Just check out the Thrive Market website. You’ll be amazed at how quickly the savings add up — I know I was! Join the Thrive Market community, and you will be back on track to meet your healthy goals in no time!